My Extra Home

Brand Identity

MY EXTRA HOME (MEXH) is a platform to rent vacation apartments in central Italy.

The word EXTRA hints at the company’s main goal, which is to stand out by offering added value in its services: I therefore decided to highlight this concept by transporting this added value to the brand name’s key letters, enhancing them with extra elements.

For each letter, I worked by subtracting and adding, duplicating and shifting parts around in a manner that allows the logo to be completely readable but, at the same time, extremely recognizable.