My Extra Home
Brand Identity
MY EXTRA HOME (MEXH) is a platform to rent vacation apartments in central Italy.
The word EXTRA hints at the company’s main goal, which is to stand out by offering added value in its services: I therefore decided to highlight this concept by transporting this added value to the brand name’s key letters, enhancing them with extra elements.
For each letter, I worked by subtracting and adding, duplicating and shifting parts around in a manner that allows the logo to be completely readable but, at the same time, extremely recognizable.
![](https://giacomogabrielli.com/wp-content/uploads/2017/08/MEXH_full-logo.jpg)
![](https://giacomogabrielli.com/wp-content/uploads/2017/08/MEXH_cover_2.jpg)
![](https://giacomogabrielli.com/wp-content/uploads/2017/08/MEXH_short-logo-1.jpg)
![](https://giacomogabrielli.com/wp-content/uploads/2017/08/M.gif)
![](https://giacomogabrielli.com/wp-content/uploads/2017/08/E.gif)
![](https://giacomogabrielli.com/wp-content/uploads/2017/08/X-1.gif)
![](https://giacomogabrielli.com/wp-content/uploads/2017/08/H.gif)
![](https://giacomogabrielli.com/wp-content/uploads/2017/08/MEXH_brandID.jpg)
![](https://giacomogabrielli.com/wp-content/uploads/2017/08/Room.gif)